Leverage your Applicant Tracking System

Your applicant tracking system (ATS), whether it is a formal database or just a list of previous contacts, is a great resource at your fingertips because it includes anyone who has ever engaged with your employer brand as a prospective candidate, meaning they already know about your company. 

Even when the employment market is volatile, company goals remain. Regardless of how, when and why the employment market changes, a strong talent pipeline and employer brand will help your team be largely unphased when it occurs. Besides, when the market bounces back — which it always does — you will be prepared thanks to your proactive recruitment strategy. 

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