{"id":1428,"date":"2023-03-14T17:01:26","date_gmt":"2023-03-14T04:01:26","guid":{"rendered":"https:\/\/insourcerecruit.com/?p=1428"},"modified":"2023-05-17T15:58:58","modified_gmt":"2023-05-17T03:58:58","slug":"are-you-diluting-the-effect-of-your-glossy-graduate-campaign","status":"publish","type":"post","link":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/","title":{"rendered":"Are you diluting the effect of your glossy graduate campaign?"},"content":{"rendered":"\n

It’s that time of year again … and many law firms are investing a lot of time, effort and money into attracting the best and brightest new graduates and summer clerks. Slick mass marketing campaigns, attendance at multiple university career fairs, managing huge intakes of applications, not to mention hours and hours of time screening, interviewing, reference checking etc. We get it! It\u2019s fun, great for the firm brand and makes sense for the business \u2013 there is no substitute for finding the shiniest new talent and \u2018growing your own\u2019 future stars. Many of these handpicked juniors will go on to become future partners so selecting the best young lawyers is critical for your firm’s ongoing success.
<\/p>\n\n\n\n

However, it is inevitable that some of these handpicked juniors will eventually leave the firm and vacancies will be created at other levels within the firm. What happens then? A mass marketing campaign, hours of HR and partner time invested in filling that gap? Unlikely. It\u2019s more likely that the firm will simply place a job advertisement on their website, possibly on LinkedIn and a few job boards. Recruitment agencies may be called upon to assist. The firm will then sit and hope that some good quality candidates will apply. We know these traditional talent sourcing models no longer work, even for the most well-known brands.

Law firms do not seem to invest the same time and effort into securing the same quality of candidates at the higher levels of their organisations. This is intriguing, especially when one considers the immediate impact of new lateral hires. From day one (or not long after) these experienced new hires will be interacting and providing service to clients, mentoring those handpicked juniors and instantly having an influence on your firm’s culture.<\/p>\n\n\n\n

The passive \u2018sit and wait\u2019 approach to securing senior talent seems in direct contrast to the active strategy to hire great junior lawyers. It brings a number of risks – not the least of which is having to survive lengthy periods with inadequately resourced teams. Under-resourcing puts pressure on existing staff and their workloads, leading to greater risk of burnout and further resignations, and may have an impact on the quality and timeliness of client work. The other major risk with this traditional model is that your firm may not end up hiring the best person for the role.

What\u2019s the alternative? How can law firms ensure consistency of talent quality at every level of the organisation? We encourage firms to take a much more proactive approach. This means actively taking steps to develop a pipeline of the best possible people (those you\u2019ve identified with the exact skills you need and will likely be a great fit or addition to your culture) and building relationships with these people well in advance of needing to place them in a vacancy. By doing this, you’ll have top quality senior talent (or talent at every level!) ready to fit into the organisation when you need it. <\/p>\n\n\n\n

Changing your mindset and adapting your approach to lateral hiring in this way will ensure the calibre of your senior hires more closely matches the quality of your carefully selected junior talent. It will also safeguard the consistency and quality of your firm’s culture and client service delivery. <\/p>\n\n\n\n

Connect with us at Insource to see how we can help https:\/\/insourcerecruit.com/contact\/. <\/a><\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s that time of year again … and many law firms are investing a lot of time, effort and money into attracting the best and brightest new graduates and summer clerks. Slick mass marketing campaigns, attendance at multiple university career fairs, managing huge intakes of applications, not to mention hours and hours of time screening, […]<\/p>\n","protected":false},"author":1,"featured_media":1463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,34],"tags":[32,14,33,35],"acf":[],"yoast_head":"\nAre you diluting the effect of your glossy graduate campaign? - Insource<\/title>\n<meta name=\"description\" content=\"Law firms' glossy grad recruitment campaigns are diluted by the passive approach to lateral hiring that persists. This approach may be impacting the quality of talent in the business. Firms can ensure consistency of talent quality by building talent pipelines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you diluting the effect of your glossy graduate campaign? - Insource\" \/>\n<meta property=\"og:description\" content=\"Law firms' glossy grad recruitment campaigns are diluted by the passive approach to lateral hiring that persists. This approach may be impacting the quality of talent in the business. Firms can ensure consistency of talent quality by building talent pipelines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Insource\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-14T04:01:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-17T03:58:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"info@thenewblack.co.nz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@thenewblack.co.nz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/\"},\"author\":{\"name\":\"info@thenewblack.co.nz\",\"@id\":\"https:\/\/insource.mynewsite.nz\/#\/schema\/person\/1d67d5c4f8b087f5cbe48105e499883d\"},\"headline\":\"Are you diluting the effect of your glossy graduate campaign?\",\"datePublished\":\"2023-03-14T04:01:26+00:00\",\"dateModified\":\"2023-05-17T03:58:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/\"},\"wordCount\":578,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg\",\"keywords\":[\"lawyers\",\"legal recruitment\",\"nz law firm\",\"talent pipeline\"],\"articleSection\":[\"Hiring\",\"Legal recruitment market\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/\",\"url\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/\",\"name\":\"Are you diluting the effect of your glossy graduate campaign? - Insource\",\"isPartOf\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg\",\"datePublished\":\"2023-03-14T04:01:26+00:00\",\"dateModified\":\"2023-05-17T03:58:58+00:00\",\"description\":\"Law firms' glossy grad recruitment campaigns are diluted by the passive approach to lateral hiring that persists. This approach may be impacting the quality of talent in the business. Firms can ensure consistency of talent quality by building talent pipelines.\",\"breadcrumb\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#primaryimage\",\"url\":\"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg\",\"contentUrl\":\"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg\",\"width\":612,\"height\":434,\"caption\":\"Graduating students hands throwing graduation caps in the air.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/insource.mynewsite.nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are you diluting the effect of your glossy graduate campaign?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/insource.mynewsite.nz\/#website\",\"url\":\"https:\/\/insource.mynewsite.nz\/\",\"name\":\"Insource\",\"description\":\"Delivering Effective People Outcomes\",\"publisher\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/insource.mynewsite.nz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/insource.mynewsite.nz\/#organization\",\"name\":\"Insource : recruitment technology for law firms\",\"url\":\"https:\/\/insource.mynewsite.nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/insource.mynewsite.nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2020\/10\/insource.png\",\"contentUrl\":\"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2020\/10\/insource.png\",\"width\":1024,\"height\":1025,\"caption\":\"Insource : recruitment technology for law firms\"},\"image\":{\"@id\":\"https:\/\/insource.mynewsite.nz\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/insource.mynewsite.nz\/#\/schema\/person\/1d67d5c4f8b087f5cbe48105e499883d\",\"name\":\"info@thenewblack.co.nz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/insource.mynewsite.nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c960732b4d436977e5e0c5a9abdeea02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c960732b4d436977e5e0c5a9abdeea02?s=96&d=mm&r=g\",\"caption\":\"info@thenewblack.co.nz\"},\"sameAs\":[\"http:\/\/insource.co.nz\"],\"url\":\"https:\/\/insource.mynewsite.nz\/author\/infothenewblack-co-nz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are you diluting the effect of your glossy graduate campaign? - Insource","description":"Law firms' glossy grad recruitment campaigns are diluted by the passive approach to lateral hiring that persists. This approach may be impacting the quality of talent in the business. Firms can ensure consistency of talent quality by building talent pipelines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Are you diluting the effect of your glossy graduate campaign? - Insource","og_description":"Law firms' glossy grad recruitment campaigns are diluted by the passive approach to lateral hiring that persists. This approach may be impacting the quality of talent in the business. Firms can ensure consistency of talent quality by building talent pipelines.","og_url":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/","og_site_name":"Insource","article_published_time":"2023-03-14T04:01:26+00:00","article_modified_time":"2023-05-17T03:58:58+00:00","og_image":[{"width":612,"height":434,"url":"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg","type":"image\/jpeg"}],"author":"info@thenewblack.co.nz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"info@thenewblack.co.nz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#article","isPartOf":{"@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/"},"author":{"name":"info@thenewblack.co.nz","@id":"https:\/\/insource.mynewsite.nz\/#\/schema\/person\/1d67d5c4f8b087f5cbe48105e499883d"},"headline":"Are you diluting the effect of your glossy graduate campaign?","datePublished":"2023-03-14T04:01:26+00:00","dateModified":"2023-05-17T03:58:58+00:00","mainEntityOfPage":{"@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/"},"wordCount":578,"commentCount":0,"publisher":{"@id":"https:\/\/insource.mynewsite.nz\/#organization"},"image":{"@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg","keywords":["lawyers","legal recruitment","nz law firm","talent pipeline"],"articleSection":["Hiring","Legal recruitment market"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/","url":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/","name":"Are you diluting the effect of your glossy graduate campaign? - Insource","isPartOf":{"@id":"https:\/\/insource.mynewsite.nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#primaryimage"},"image":{"@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg","datePublished":"2023-03-14T04:01:26+00:00","dateModified":"2023-05-17T03:58:58+00:00","description":"Law firms' glossy grad recruitment campaigns are diluted by the passive approach to lateral hiring that persists. This approach may be impacting the quality of talent in the business. Firms can ensure consistency of talent quality by building talent pipelines.","breadcrumb":{"@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#primaryimage","url":"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg","contentUrl":"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2023\/03\/istockphoto-1386452720-612x612-1.jpg","width":612,"height":434,"caption":"Graduating students hands throwing graduation caps in the air."},{"@type":"BreadcrumbList","@id":"https:\/\/insource.mynewsite.nz\/are-you-diluting-the-effect-of-your-glossy-graduate-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/insource.mynewsite.nz\/"},{"@type":"ListItem","position":2,"name":"Are you diluting the effect of your glossy graduate campaign?"}]},{"@type":"WebSite","@id":"https:\/\/insource.mynewsite.nz\/#website","url":"https:\/\/insource.mynewsite.nz\/","name":"Insource","description":"Delivering Effective People Outcomes","publisher":{"@id":"https:\/\/insource.mynewsite.nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insource.mynewsite.nz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-NZ"},{"@type":"Organization","@id":"https:\/\/insource.mynewsite.nz\/#organization","name":"Insource : recruitment technology for law firms","url":"https:\/\/insource.mynewsite.nz\/","logo":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/insource.mynewsite.nz\/#\/schema\/logo\/image\/","url":"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2020\/10\/insource.png","contentUrl":"https:\/\/insource.mynewsite.nz\/wp-content\/uploads\/2020\/10\/insource.png","width":1024,"height":1025,"caption":"Insource : recruitment technology for law firms"},"image":{"@id":"https:\/\/insource.mynewsite.nz\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/insource.mynewsite.nz\/#\/schema\/person\/1d67d5c4f8b087f5cbe48105e499883d","name":"info@thenewblack.co.nz","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/insource.mynewsite.nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c960732b4d436977e5e0c5a9abdeea02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c960732b4d436977e5e0c5a9abdeea02?s=96&d=mm&r=g","caption":"info@thenewblack.co.nz"},"sameAs":["http:\/\/insource.co.nz"],"url":"https:\/\/insource.mynewsite.nz\/author\/infothenewblack-co-nz\/"}]}},"_links":{"self":[{"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/posts\/1428"}],"collection":[{"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/comments?post=1428"}],"version-history":[{"count":5,"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/posts\/1428\/revisions"}],"predecessor-version":[{"id":1465,"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/posts\/1428\/revisions\/1465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/media\/1463"}],"wp:attachment":[{"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/categories?post=1428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insource.mynewsite.nz\/wp-json\/wp\/v2\/tags?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}